Invisibility by Design -

Invisibility by Design

Women and Labor in Japan's Digital Economy

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In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In Invisibility by Design Gabriella Lukacs traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, Lukacs shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, Lukacs underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production.

Product code: 9781478006480

ISBN 9781478006480
Publisher Duke University Press
Dimensions (HxWxD in mm) H229xW152
No. Of Pages 248
Gabriella Lukacs traces how young Japanese women's unpaid labor as bloggers, net idols, "girly" photographers, online traders, and cell phone novelists was central to the development of Japan's digital economy in the 1990s and 2000s.