Uncommon Sense, Common Nonsense -

Uncommon Sense, Common Nonsense

Why some organisations consistently outperform others

By Jules Goddard, Tony Eccles



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This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists. It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.

Product code: 9781846686023

ISBN 9781846686023
Dimensions (HxWxD in mm) H198xW129xS18
No. Of Pages 256
Publisher Profile Books Ltd
Edition Main
The winning difference daring to be different can make - insights into how organisations can stand out from the herd.