This is a book for managers who know that their organisations are stuck in a mindset that thrives on fashionable business theories that are no more than folk wisdom, and whose so-called strategies that are little more than banal wish lists.
It puts forward the notion that the application of uncommon sense - thinking or acting differently from other organisations in a way that makes unusual sense - is the secret to competitive success. For those who want to succeed and stand out from the herd this book is a beacon of uncommon sense and a timely antidote to managerial humbug.
Product code: 9781846686023
| ISBN |
9781846686023 |
| Dimensions (HxWxD in mm) |
H198xW129xS18 |
| No. Of Pages |
256 |
| Publisher |
Profile Books Ltd |
| Edition |
Main |