Operations Management makes it easy to: identify the relevance of operations in the real world; understand the theory underlying the subject; discuss and think critically about operations; and consolidate learning through practice. Aware that students taking their first module in operations management often have little first-hand experience of a working environment, the authors introduce all the core topics to students in a lively and engaging manner, making operations management relevant and meaningful. Over 80 cases spanning local businesses to global companies showcase real-life operations and challenge students to think about the issues they may encounter in their future career. Cases include:, Microsoft, HP, Dominos, ING Bank, EasyJet, Ticketmaster, Apple, Boeing, IKEA, NHS, Marriott, BP, and Sytner. Research insights point students in the direction of seminal and recent research in the field to further their reading, while learning outcomes and chapter summaries help to consolidate understanding and structure revision. The text is also augmented by extensive online resources such as animated diagrams, practice activities, video interviews, and quizzes. Relevant materials are signposted from each chapter, providing a truly holistic approach to the subject. Key FeaturesPacked with cases and examples to engage those with little or no experience of operations management, and emphasise to them its importance in the everyday worldConcise structure maps to one semester courses and encourages students to fully understand the relevance of operations in their future careersIntegrated additional resources, including running case material, animated diagrams, and voiced-over quantitative models, encourage student engagement and promote a solid understanding of the subjectA user-friendly writing style is complemented by a wealth of learning features, diagrams, and photos to make the subject clear for students and encourage them to actively engage with the topic.This title is available as an eBook. Please contact your Sales and Learning Resource Consultant for more information.
Product code: 9780198724353
| ISBN |
9780198724353 |
| Publisher |
Oxford University Press |
| Dimensions (HxWxD in mm) |
H261xW194xS20 |
| No. Of Pages |
472 |
| Edition |
2nd Revised edition |