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Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand -
Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand -

Shoemaker: The Untold Story of the British Family Firm that Became a Global Brand

The Untold Story of the British Family Firm that Became a Global Brand

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The remarkable story of how Joe Foster developed Reebok into one of the world's most famous sports brands, having started from a small and under-resourced factory in Bolton. But, from this inauspicious start, a major new player in the sports equipment field began to emerge, inspired by Joe's marketing vision.

Product code: 9781471194023

ISBN 9781471194023
Dimensions (HxWxD in mm) h234mm x w153mm x s23mm
Edition Export/Airside
No. Of Pages 320
Publisher Simon & Schuster Ltd
On Sale Date 29/09/2020
Since the late 19th century, the Foster family had been hand-making running shoes, supplying the likes of Eric Liddell and Harold Abrahams - later immortalised in the film Chariots of Fire - as well as providing boots to most Football League clubs. But a family feud between Foster's father and uncle about the direction of their business led to Joe and his brother Jeff setting up a new company, inspired by the success of Adidas and Puma, and so Reebok was born.