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The Haier Model -

The Haier Model

Reinventing a multinational giant in the new network era

Hardback

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Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.

Product code: 9781911498629

ISBN 9781911498629
Dimensions (HxWxD in mm) H234xW156
No. Of Pages 302
Publisher LID Publishing
An important insight into the success of one of the world's leading companies.